Letter from the President- January 2019

Happy New Year! I hope this message finds you rested, rejuvenated and enthusiastic about the new year ahead. I can't tell you for certain what 2019 will bring, but I can make you this promise: 2019 is going to be a banner year for the San Diego Chapter of ASID! 


Let's revisit 2018 for a moment... 


In advance of the current term, your Board of Directors gathered on a Saturday in August to discuss the future of our Chapter. We talked about where we were, and where we wanted to be and how to get there from here. We reviewed documentation, discussed events and tried to really get to the heart of our purpose as a Chapter. What came out of that gathering has become somewhat of a mantra for the San Diego Chapter of ASID: build|support|celebrate


These 3 words have become guideposts for our Chapter; the yardstick by which we measure our efforts. We've used the concepts of build|support|celebrate to rework the calendar, evaluate the relevance of our events and to structure the year to allow for greater depth of content and bigger opportunities for our members. Instead of scratching the surface in as many areas as possible, the decision was made to dive into how best to build up our members, support their needs and celebrate their efforts. 


Going forward...


We'll dig in over the next few months to see how these concepts have shaped our upcoming events and plans for the chapter. But for now, I'm elated to introduce the brand new, long-awaited, much-hyped benefits of our BRAND NEW Sponsorship Program. We easily have one of the most enthusiastic and supportive group of Industry Partners across the Society's 48 Chapters. In order to amplify the exposure for our IPs and build long-lasting and loyal relationships, the Chapter has designed an extensive list of benefits for our supporters. This new format for sponsorship will put IPs in front of our Designers and their clients and keep them top of mind long after any single event when it comes time to purchase or specify. We're providing expanded promotion to those who already know the value of partnering with our Chapter, and giving those who don't yet utilize the power of an intrachapter relationship the opportunity to do so.  


Keep an eye on your inbox. Benefit Packages will be distributed soon! We'll also be live streaming an interactive Q & A session to present the details of the Sponsorship Program and answer your questions with details to be announced soon. Benefits are offered on a first come, first served basis and you won't want these opportunities to pass you by. 


This is an exciting time to be a part of the San Diego Chapter of ASID and, as always, I'd be glad to hear from you! Please feel free to reach out for any reason to me personally at president@casd.asid.org or by phone at 619-793-7415.


Best wishes for an exciting start to a rewarding year. 


Lindsay Hester, ASID

California, San Diego President