Description

The goal of this course is to understand the significance of a social media strategy as part of your company’s marketing plan, the different platforms available and how best to use them.

• Understand what social media is and why it’s an important place to be present to grow your business
• Describe the distinction between “marketing” on social media versus other platforms
• Determine a strategic approach to using social media
• Understand how approaches on different social media platforms vary CEU-104057
• Know how to use each platform to reach potential clients